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Free, $15, $30 or $600?
"really what the supermarket is trying to do is ensure that for every shop you're trying to go there and spend your money rather than...
Nov 9, 2024
6 views
0 comments


That lucky dip - lamb and Greg Malouf
"In some ways, the name of the recipe builds a level of excitement and expectation of the dish that can improve the experience of...
Jun 5, 2024
9 views
1 comment


Feasting with The Guardian
"for adventurous eaters and curious cooks." As you know I'm always plugging The Guardian and its team of food writers, recipe creators...
Dec 15, 2023
7 views
0 comments


Pictures, words, irritations and detours
“A picture is a poem without words.” Horace Today's post was going to be a riff on this painting, which turned up on my desk calendar...
Nov 27, 2023
13 views
0 comments


The small print of Woolworths
"Australia's go-to for delicious food inspiration" Woolworths Fresh Ideas Magazine Apologies for taking so long getting to Woolworth's...
Jun 17, 2023
5 views
0 comments


The importance of stories - a postscript
"the currency of human contact" Robert McKee Yet again coincidences of trivialities have combined to give me a topic for a blog. Four...
May 29, 2023
16 views
0 comments


The small print - Coles Magazine
“Marketing is no longer about the stuff that you make,
but the stories that you tell.” Seth Godin This month I have an actual print...
May 28, 2023
8 views
0 comments


Is Aldi really cheaper than the other two?
Yes - but not as much as you might think - and also ... First thing to say - I know this has been done before. Everything has been done...
Apr 21, 2023
15 views
0 comments


By the way
"By the way - used to introduce a new subject to be considered or to give further information" Cambridge English Dictionary Yes it's one...
Jan 11, 2023
12 views
0 comments


Success does not necessarily mean quality
"I work for compensation, not in exchange for product or “exposure.” Long-term relationships with brands and products that I love is...
Jan 8, 2023
10 views
0 comments


Healthy?
“There were no significant differences between health food snacks and regular aisle snacks in terms of energy, saturated fat or sodium." ...
Jan 5, 2023
10 views
0 comments


Just to show I'm not biased
“Creatively, we approached Christmas with the same care and authenticity as Woollies by leaning into the heart of the brand - family, fun...
Dec 10, 2022
8 views
0 comments


Ordinary people - marketing plus
"We know every family has treasured festive recipes with rich stories attached to them. So we went in search of them from all around...
Dec 9, 2022
15 views
0 comments


Allsorts
"A slang term designating the drippings of glasses in saloons, collected and sold at half price to drinkers who are not overly...
Aug 21, 2022
8 views
0 comments


Crumbs
"something you wish to share with your online friends." Urban Dictionary "a small fragment" Merriam-Webster Actually I think that first...
Jul 30, 2022
10 views
0 comments


Cheese and biscuits and Vita-Weats
"If ever an area of life encapsulated the tyranny of choice, it is cheese biscuits. Olive oil and sea salt; chive and rosemary; poppy...
Jul 27, 2022
9 views
0 comments


Artisan - how do you know?
"An artisan product has three definite hallmarks. It adheres to traditional processes, recipes and quality." Deccan Herald What I found...
Jul 21, 2022
7 views
0 comments


Do you need a degree to shop wisely?
"A report by the OECD reveals that 40 per cent of Australians do not have the necessary literacy skills to participate in daily life....
Nov 18, 2021
8 views
0 comments


The attraction of pretty wine bottles
“It can be extremely romantic, it can be tactile, but ultimately it’s about communicating to the consumer what that brand represents or...
Nov 1, 2021
11 views
0 comments