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Nov 9
Free, $15, $30 or $600?
"really what the supermarket is trying to do is ensure that for every shop you're trying to go there and spend your money rather than...
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Jun 5
That lucky dip - lamb and Greg Malouf
"In some ways, the name of the recipe builds a level of excitement and expectation of the dish that can improve the experience of...
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Dec 15, 2023
Feasting with The Guardian
"for adventurous eaters and curious cooks." As you know I'm always plugging The Guardian and its team of food writers, recipe creators...
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Nov 27, 2023
Pictures, words, irritations and detours
“A picture is a poem without words.” Horace Today's post was going to be a riff on this painting, which turned up on my desk calendar...
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Jun 17, 2023
The small print of Woolworths
"Australia's go-to for delicious food inspiration" Woolworths Fresh Ideas Magazine Apologies for taking so long getting to Woolworth's...
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May 29, 2023
The importance of stories - a postscript
"the currency of human contact" Robert McKee Yet again coincidences of trivialities have combined to give me a topic for a blog. Four...
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May 28, 2023
The small print - Coles Magazine
“Marketing is no longer about the stuff that you make,
but the stories that you tell.” Seth Godin This month I have an actual print...
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Apr 21, 2023
Is Aldi really cheaper than the other two?
Yes - but not as much as you might think - and also ... First thing to say - I know this has been done before. Everything has been done...
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Jan 11, 2023
By the way
"By the way - used to introduce a new subject to be considered or to give further information" Cambridge English Dictionary Yes it's one...
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Jan 8, 2023
Success does not necessarily mean quality
"I work for compensation, not in exchange for product or “exposure.” Long-term relationships with brands and products that I love is...
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Jan 5, 2023
Healthy?
“There were no significant differences between health food snacks and regular aisle snacks in terms of energy, saturated fat or sodium." ...
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Dec 10, 2022
Just to show I'm not biased
“Creatively, we approached Christmas with the same care and authenticity as Woollies by leaning into the heart of the brand - family, fun...
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Dec 9, 2022
Ordinary people - marketing plus
"We know every family has treasured festive recipes with rich stories attached to them. So we went in search of them from all around...
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Aug 21, 2022
Allsorts
"A slang term designating the drippings of glasses in saloons, collected and sold at half price to drinkers who are not overly...
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Jul 30, 2022
Crumbs
"something you wish to share with your online friends." Urban Dictionary "a small fragment" Merriam-Webster Actually I think that first...
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Jul 27, 2022
Cheese and biscuits and Vita-Weats
"If ever an area of life encapsulated the tyranny of choice, it is cheese biscuits. Olive oil and sea salt; chive and rosemary; poppy...
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Jul 21, 2022
Artisan - how do you know?
"An artisan product has three definite hallmarks. It adheres to traditional processes, recipes and quality." Deccan Herald What I found...
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Nov 18, 2021
Do you need a degree to shop wisely?
"A report by the OECD reveals that 40 per cent of Australians do not have the necessary literacy skills to participate in daily life....
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Nov 1, 2021
The attraction of pretty wine bottles
“It can be extremely romantic, it can be tactile, but ultimately it’s about communicating to the consumer what that brand represents or...
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